PLUG39

Introduction

Founded in Florence in 2020. 

A reliable reference in the global luxury industry.

Florence at dusk — the Duomo and the city skyline

Partnerships & portfolio

Zegna logo
Kiton logo
Versace logo
Brunello Cucinelli logo
Kering logo
Ferragamo logo
Roberto Cavalli logo
Moschino logo

What we do

One partner, every stage of the journey. 

Luxury Stock Trading

Excess stock bought directly from luxury and premium brands, resold to a curated network of outlets and retailers.

Retail Development

Malls, outlets and innovative retail spaces, delivered end to end, from concept to completion.

Market Entry & Expansion

Deep expertise in the Middle East and Asia, guiding brands past entry barriers and into growth.

Consulting & Advisory

Bespoke advice on market trends, consumer behavior and strategic positioning in every market.

Where we operate

Three strategic markets, one trading expertise. 

Middle East

Premier retail and trading destinations, from Kish Island to Erbil.

Asia

Monobrand stores and off-price distribution across China.

USA

Local partners reselling off-price goods, coast to coast.

Selected projects

Projects that open new markets. 

Costa Crociere — Worldwide

Worldwide

Costa Crociere

A luxury retail concept aboard Costa cruise ships.

Mica Mall — Kish Island, Iran

Kish Island, Iran

Mica Mall

A premier shopping and entertainment destination.

Galleria Ladore — Erbil, Iraq

Erbil, Iraq

Galleria Ladore

Dolce & Gabbana and Versace, brought to new markets.

Board

The leadership behind Plug39. 

Francesco Rossacco

President & Co-Owner

Two decades shaping global luxury partnerships.

David Belmonte

Chief Executive Officer

Drives operations across the Middle East and China.

Saverio Cante

Chief Commercial Officer & Co-Owner

Generations of wholesale heritage, reimagined for modern retail.

Contact us

Join us in shaping the future of luxury trading and retail. 

Prefer to talk? Call our office at +39 376 2035666

Main office

Via de’ Tornabuoni 1
50123 Florence, Italy

Office phone

+39 376 2035666

VAT number

P.IVA 07016840485